Sitewide Coupon FAQ: Understanding Discount Strategies

A sitewide coupon is a universal promotional discount that applies across an entire online store's inventory. Unlike limited category discounts, these coupons allow customers to save on every product, making them highly attractive to shoppers.

• Percentage Off Coupons: A set percentage deducted from the total purchase (e.g., 20% off everything)
• Dollar Amount Discounts: A fixed dollar reduction on the total order (e.g., $10 off all purchases)
• Free Shipping Offers: Complimentary shipping on orders meeting a minimum spend

According to marketing research, the perceived value of a discount matters more than the actual savings. For products under $100, percentage discounts tend to be more appealing. For items over $100, dollar-off discounts often feel more attractive, even if the percentage discount is technically larger.

• Savings across all product categories
• Increased purchase flexibility
• Opportunity to bundle items
• Encouragement to make larger purchases

• Black Friday and Cyber Monday (up to 50% off)
• End-of-season sales
• Store anniversaries
• Holiday promotions

• Combine with seasonal markdowns
• Use loyalty program points
• Plan larger purchases to meet minimum spend requirements
• Check for stackable discounts

• WELCOME10 (for first-time buyers)
• SITEWIDE20 (20% off entire purchase)
• FREESHIP50 (free shipping on orders over $50)
• NEWYEAR25 (seasonal promotion)

• Acquire new customers
• Earn repeat business
• Create a sense of exclusivity
• Control discount strategies